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Variable Data Printing
Variable Data Printing combines the flexibility of a database with the speed and quality of a commercial printing press. Variable Data Printing allows for very precise target marketing because you can vary the text and graphics for each piece, customizing and personalizing your product for each customer, while still reaping the benefits of commercial printing including speed, quality and cost-effectiveness.

The VDP process is database-driven and easy to use. Even if you produce thousands of pieces, each can be uniquely targeted to the needs of a specific market or even a single reader. For instance, you could produce customized brochures, print one book at a time, personalize postcards with your customers’ names, and so much more...efficiently and inexpensively.

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